Women Power the Vote: Early Top Line Highlights
2020 has been an incredible and unprecedented year on so many levels and while we’re still collecting data and evaluating our efforts, we want to thank you, the heart and soul of the League for your amazing contributions and provide you with some top line highlights from the Women Power the Vote campaign.
- Over 6 million users reviewed over 37 million pages on VOTE411 (that’s a 27% increase over 2016).
- Through our largest digital advertising campaign to date, we reached more than 3.5 million voters in our VOTE411 general election marketing campaign with more than 15 million social media impressions.
- More than 170,000 people used the voter registration tool on VOTE411 (that’s 4x more than 2016).
- More than 300,000 people used the ‘check your registration map’ we created this year to connect to their state’s resource where they could confirm their registration status.
- Candidates in more 22,000 races in all 50 states were included in the VOTE411 voter guide.
- We launched VOTE411 in Spanish and more than 110,000 users accessed more than 350,000 pages of content in Spanish.
- 1.7 million postcards were sent to women under 45 in 15 target states. These mailings focused on getting out the vote this fall with a special emphasis on helping people learn about and navigate the ever-evolving election process, specifically their early and mail-in voting opportunities. And encouraging them to act now. In 3 of the states, the postcards were in English and Spanish.
- We communicated with nearly 1 million people through our GOTV email series.
- We hosted our first text-a-thon and contacted approximately 300,000 registered voters.
- We developed over 80 active corporate and nonprofit partnerships to support all aspects of Women Power the Vote.
- Thousands of individuals participated in the unprecedented training series we created to support Leagues as they navigated the ever-changing landscape and political environment.
- We brought more than 60 election cases, about 90% were resolved prior to the election, focusing on expanding voter access and participation, which was achieved through pushing for notice and cure in states that did not have a process in place, removing burdensome witness signature requirements for absentee ballots, encouraging SOS to send all active voters an absentee ballot in advance, and increasing ballot box access as well as early voting periods.
- We facilitated high profile appearances on ABC News, CNN, Dr. Oz, New York Times, Washington Post, TIME Magazine, ELLE Magazine, Martha Stewart Living, USA Today, Reuters, Politico, NBC News, Yahoo Finance, and many more.